In the last few years, we’ve seen cannabis become a huge aspect of countercultures all across the states. Cannabis has inspired books, movies, memes, talk shows, podcasts, and more. It’s a culture that’s alive and thriving and shows little to no signs of slowing down any time soon. Why is it getting so big? We have so many more outlets for communication than ever before, and for this reason, cannabis social media has simply exploded. Cannabis users even have their own thriving social media outlets, like Massroots and Duby. What a lot of people don’t realize though is that like every industry, there are social media influencers out there dying to try new cannabis products and services. As a full service cannabis marketing firm in Denver, we know the power of influencer marketing, and we want to share with you the top 5 biggest cannabis influencers that you may be able to make a good connection with. Here they are:
Dabbing Granny is a favorite in the cannabis industry. She describes herself as “a cannabis advocate and silly entertainer”, and spends most of her time on Instagram and YouTube. As her name would suggest, she is a senior citizen who went viral for recording herself smoking a big dab, pounding a beer, hitting a bong, doing a shot, and blowing out all the smoke at the end. She manages to post a video of this nature nearly every day, but she goes in depth about which dabs she bought and from which dispensary. She is also big into smoking accessories, specifically heady glass pieces and dab rigs, meaning that she is an influencer in the glass subculture of the cannabis industry. She would make a great influencer because she is very active in the cannabis industry and appears at most cannabis events, and because she genuinely enjoys trying new products and meeting people, especially dispensaries and grow teams.
Koala Puffs is an up and comer in the cannabis influencer arena. She has been gaining popularity the last few months because she is goofy and gorgeous. She often records herself doing monster dabs or hitting really big bongs and making funny facial expressions. Her content is typically photos and videos of her sampling new product, which makes her a good choice for new concentrate or edible companies trying to get their products recognized. She isn’t as well recognized as Dabbing Granny with only 156k followers on Instagram, but she will continue to gain popularity, and making friends now may be beneficial to both of you in the future.
Snoop Dogg is one of the original cannabis advocates that helped to bring the blunt into the limelight, even when it wasn’t legal anywhere! He’s very active on social media, primarily Instagram, where he talks about the hypocrisy of prohibition, posts selfies, and of course, the cool things a celebrity like Snoop gets into regularly. He makes a good influencer because everyone knows his name and his face. He is synonymous with cannabis, much like Tommy Chong. He is an expensive influencer, but an influencer worth making contact with.
Between Cheech and Chong, Tommy Chong is a lot more active on social media, making him a better influencer. He spends most of his time on Instagram sharing a nice steady stream of cannabis memes along with well-written articles relating to legalization and prohibition. You’ll have a good time laughing at his memes but you will also learn things. So if your business is pushing for legalization and legislature, Tommy Chong would be a great influencer to be in touch with, as he is just as nationally recognized as Snoop.
It isn’t always easy to come across social influencers in the cannabis industry that are respectable and not making the industry look bad. It’s even more difficult when these social outlets are all flooded by everybody (and literally, their dog). We’re hoping you find this list of influencers helpful in your search for better influencers. Still haven’t found what you’re looking for? Team MaryJane is a full-service marketing boutique, and access to our full list of influencers is just a phone call away!