Every year, we hit a new record in cannabis sales and we have a rapidly growing cannabis industry to thank for that. Thanks to the rapid legalizations taking place across the country along with the passage of new usage laws in 2018, we are expecting to continue seeing an uptick in cannabis industry growth. There’s really no telling just how far it will go! But with such a booming industry comes a lot of competition. How are you supposed to keep your brand at the forefront of your audience’s mind? The answer is cannabis SEO. Any cannabis brand in this industry can survive and thrive using organic SEO along with other marketing best practices. Here’s how:
Adapting to Life Without Google AdWords
One of the trickiest aspects of digital cannabis marketing is the fact that paid ads on most platforms are forbidden. Say goodbye to Google Ads, Facebook and Instagram ads, and other paid promotional channels. Additionally, you have to make sure that the content you’re sharing is following cannabis posting guidelines, which are subject to change without notice.
Organic Cannabis SEO is the direct counterpart of paid advertisements. If your on-page SEO is strong, and your organic traffic is strong, you can devote much fewer monetary resources to paid ads.
Content is (Still) King
Digital marketers in this day and age are all too familiar with the “content is king” mantra and for good reason! Your content performs many different functions:
- Informs Google about what products and services your company provides
- Provides custom information for interested website visitors and prospective buyers
- Converts prospects into leads
- Shifts the negative stigma surrounding cannabis and its culture
This is why content is king.
In our industry, cannabis blogs are the go-to method for consistently increasing digital site traffic. Unlike a home page or about page, a blog page can be updated frequently! This freedom allows you to post relevant information, news and company events as well as continually allowing you to add more keywords to your site. Alone, this practice can dramatically increase loyal readers, members, and sales.
Quality Cannabis SEO: Not an Afterthought
Everyone is so worried about creating a website that a lot of people rush and neglect their organic SEO. They find themselves with no way to generate or capture leads. Cannabis SEO best practices should be built into your company’s website from the get-go. Your website’s structure and all of its keywords should be optimized well before being fleshed out. Your content should be updated constantly and refreshed constantly to ensure that your content is always fresh and relevant. This will help with your organic search ranking drastically, especially for your older posts and pages!
You can also consider working with a cannabis marketing agency right at the start so you don’t have to worry about missing out on any of those opportunities to grow along the way. Cannabis SEO takes time and patience. It takes time for Google and Bing to generate the data that improve search rankings.
The sooner you get started, the better! Team MaryJane is a full-service cannabis marketing agency made up of a team of incredible marketing minds servicing the Denver area. We have the results you’re looking for, so give us a call today! Don’t get left behind during the Green Rush of 2018.