To an outsider or a newbie marketer, content marketing seems transparent and relatively easy. The goal is to create useful and interesting materials that an audience will want to read …
Without an E-Commerce Store, Your Dispensary Could Be Missing Out on 25% of Potential Customers
The customer is evolving, and your dispensary needs to evolve with them. If your dispensary website isn’t already capable of handling and managing online ordering or e-commerce sales, you may …
Running Out of Dispensary Blog Ideas? These 25 Stellar Post Ideas Will Get You Back On Track
It isn’t always easy to keep your blog updated with interesting and relevant content that doesn’t get stale or repetitive. One of the biggest challenges for dispensary owners (and dispensary …
3 of the #1 Cannabis Marketing Strategies You Should be Implementing in 2018
There are new ways to strategize your marketing springing up each and every day in the cannabis industry. Some fads will come and go, but several strategies are still standing …
A Short, Simple Guide to Cannabis Dispensary Advertising
We tend to go on and on about the little details involved with cannabis marketing and advertising, so as a nice little break, we’d like to suggest a few really …
Marketing Cannabis Brands by Ditching Digital Ads, Leveraging the In-Store Experience, and More
As cannabis legalization continues to become a more mainstream topic, more and more states are putting cannabis on the ballot every year. With that in mind, new opportunities are coming …
B2B Social Media Marketing – LinkedIn: Your New Best Friend
We talk about social media marketing a lot on our cannabis marketing blog, and for good reason! But we also get feedback from a lot of our B2B clients that …
Dispensary Marketing and Advertising: Ideas that Actually Work
There are a million marketing options available to non-cannabis companies, and very few for cannabis brands as we’ve previously discussed in several different blog pieces. If you choose cannabis, you’re …
The Customer Experience: 7 Ways to Transform Your Loyal Customers into Brand Advocates
In the cannabis industry, there are a ton of options when it comes to marketing. You can go about earning business in a variety of different ways, including content marketing, …