Asking customers to spend their hard earned money on your products or services is like asking them to sell you hours of their life. Consumers are continually becoming less and less likely to give money to brands they don’t know anything about. By using a human voice and speaking directly to their interests, hopes wants and needs, you can effectively convince them that your brand is worth their time.
How-To: Social Media Community Management in the Cannabis Industry
Community management is a marketing tactic that aligns closely with social media marketing in the cannabis industry. With community management, your goal isn’t to get eyeballs on your latest blog …
5 Simple Ways to Repurpose Your Cannabis Content from 2018 into New, Fresh Content in 2019
Repurposing your old content is a cheap and easy way to save time on your content marketing efforts as well as offer a plethora of additional lesser-known benefits. If you want to make the most of the content you created last year, here’s a short guide that will help you create fresh and new content from your older stuff in 2019.
Want to Freshen Up Your Marketing in 2019? Here are 4 Easy Steps
The amount of things people accomplish in the first few weeks of January never ceases to amaze us. Many companies at this time of year spend some time reflecting inward …
Best of 2018: Cannabis Marketing Tactics to Keep Using in 2019
Instead of taking a bunch of time to write a post that everyone else has written, this year I’m going to talk about the best tactics we found successful in the cannabis industry this year and how to keep them in mind when speculating the future of your own marketing this year
Yes, Your Cannabis Brand (Still) Needs to be on Twitter.
When it comes to effectively marketing cannabis brands and businesses, Twitter is one of the best tools in your social media toolbox. Not only is it an uber-successful social media …
How to Leverage User-Generated Content in the Cannabis Industry
One of the most important aspects of a digital marketing strategy in the cannabis industry is leveraging user-generated content, which is content created by your customers or people that use …
Is your audience scrolling past all of your posts? Here’s how to write cannabis content that gets attention.
In today’s world of instant gratification, the average attention span is waaaaaaaay down (today it’s about 8 seconds. In 2000, it was about 12!) which can really make content marketing …
Here’s a Checklist for Designing New Cannabis Packages
If you’re a cannabis brand that’s getting ready to launch a new product (or if you’re just revamping your brand), there are a lot of things to consider when designing …