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Cannabis Content Marketing’s Secret Sauce: Authenticity

In Content Marketing by Nicole Flanigan

Asking customers to spend their hard earned money on your products or services is like asking them to sell you hours of their life. Consumers are continually becoming less and less likely to give money to brands they don’t know anything about. By using a human voice and speaking directly to their interests, hopes wants and needs, you can effectively convince them that your brand is worth their time.