Asking customers to spend their hard earned money on your products or services is like asking them to sell you hours of their life. Consumers are continually becoming less and less likely to give money to brands they don’t know anything about. By using a human voice and speaking directly to their interests, hopes wants and needs, you can effectively convince them that your brand is worth their time.

Repurposing your old content is a cheap and easy way to save time on your content marketing efforts as well as offer a plethora of additional lesser-known benefits. If you want to make the most of the content you created last year, here’s a short guide that will help you create fresh and new content from your older stuff in 2019.