How important is graphic design to your business?
- Of all of the information that’s transmitted to our complicated and diverse human brains, 90 percent is visual.
- Of all the sensory receptors in the entire human body, 70 percent are in the eyes.
- When humans process information, 50 percent of the brain is active.
- Visuals are processed 60 times faster than text.
Astonishing, isn’t it?
Humans love to look at things. Beautiful things. Scary things. Things that make them want to look more…
This is where our graphic design team comes in. More than just an eye-catching logo or color scheme, the graphics of a company don’t tell the story of who the business is or what they do—they show it.
Are they edgy? Traditional? Conservative? Modern? Hipster? Professional?
The visuals a company displays, show a story in a fraction of a section, of what a company is trying to say. Without saying a word.
It is easy to pick a few pretty colors or slap together a logo and say it’s good enough. But here at Team Maryjane that isn’t anything that we would ever do or recommend doing.
After a discovery session with our clients, working with our brand strategists, graphics team, and web developers (at the very least) we propose and executable plan of action based on building a foundation, or rebranding an established company, with the goal of reaching a specifically targeted demographic. This strategy is based on research of the data and trends that align to your particular company.
It isn’t about the pretty colors, it’s about your graphics reaching your customers. It’s about turning your viewers into your patrons. What graphics speak to them? What does your company want to say to them?
At Team Maryjane our graphic design team shows your customers what you want to say. And if you don’t know what that is, we’ll help you with that as well.
Tell us what you’d like that message to be.