The amount of things people accomplish in the first few weeks of January never ceases to amaze us. Many companies at this time of year spend some time reflecting inward on their marketing efforts from the last year and think about how they can improve their marketing to start the year off on the right foot. If that’s your case as well, here are 4 cheap and easy ways to boost your marketing for 2019.
1. Update your website.
It goes without saying that your website is your most powerful salesman, so make sure it’s dressed up and looking sharp! If you’ve been neglecting putting those new product photos up, now is the time. Many cannabis websites are notorious for hosting old and outdated information on things like pricing and promotions, too! Take time to ensure that everything on your website is accurate and easy to navigate. Now is also the time to start delegating tasks you’re not the best at (like content or copywriting or design for example) to a freelancer so you are able to communicate your branding in more areas than before. If your website needs a complete overhaul on everything from design to navigation and back, you may need the help of an agency.
2. Update your social media profiles
Social media is where many of your users are getting information about your brand. Make sure all of your profiles are consistent in messaging and branding, and update your profile pictures and cover photos if they’ve been the same for more than 6 months. Take care to ensure your phone number and address is consistent throughout. Also take a look at your social consistency. Is your 100% response banner on? Do you post a good mix of content regularly or do you go long spans of time without saying anything at all?
A recent report by hubspot, in order to stay relevant, cannabis companies need to post regularly.
Facebook: 4-8 times per week
Twitter: 5-20 times per day
Instagram: once per day
LinkedIn: once per day, 2-3 times per week
YouTube: 2-3 times per month
3. Double-check your messaging
With cannabis companies, there are often too many cooks in the kitchen when it comes to the written word. If you have more than one person posting to your social accounts it can make your brand come off as inconsistent because your brand’s voice won’t be shining through in all you do. If it’s easier to have more than one person writing content and posting to social media, write down your brand’s perfect voice, message, and values and make sure they keep that near and dear in everything they post.
4. Promote, Promote, Promote.
One way to do that is to start posting like crazy by sharing a variety of content types. For example, you can drop a text post to let people know you’re attending a trade show. Share industry articles, talk about your employees, ask for newsletter subscribers, talk about new product companies, write about how your company is shaping the industry, and so on. Then just spread the word.
Another option is to host a special promotion and invite as many people as you can to come to meet you, follow you on social media and build a relationship with your brand.
A promotion can be anything from a crazy deal on products or services, hosting a party or event, or just putting out a coupon. You can also go the physical route and print out a ton of stickers and give them out whenever possible. The possibilities are really endless for promoting a cannabis company, and if you have no idea where to begin, be sure to get in touch, we’ll point you in the right direction!
Starting 2019 off on the right
As the top cannabis marketing firm in Denver, the cannabis marketing professionals at Team Maryjane still bring it when it comes to creating running and maintaining effective content marketing and social media strategies. Shoot us a chat or give us a call today to get started on your very own audience of hungry readers, or just subscribe to our cannabis marketing blog for more tips.